Tuesday 17 April 2012

What have you learned from your audience feedback?

Audience feedback is critical in the production of media products such as the ones I have created. The feedback allowed us to make changes to our ideas and make the film trailer better. Before we began filming our trailer, we thought of some ideas and drew up storyboard to bring them more to life. We then produced a presentation so show our class our plot for the film.  Film producers regurlarly hold cinema screenings to a mixed group of people during the production phase. This is to gain feedback on the footage and help improve the final production. This is the reason why some movies are released with alternate endings as part of extra footage on the DVD, because they had changed the ending depending on what the audience thought.

First Feedback from our film trailer pitch

First interviewee – Maria Gonzalez
“I thought your story was very inventive and something that could attract those with horror passions. I think your storyline could be just a bit more unique. You also have to think that there are other films out there which could have a similar storyline”
This bit of feedback from Maria helped us to change our plot slightly to make it more unique and original.

Second Interviewee – Mr M Morris
“I think your idea is reasonably good. However, you didn’t offer a lot of detail about the characters. But I like the idea of being out in the woods, getting lost and the idea of people going missing one by one building the tension. A couple of issues; 1 which Miguel had already guessed and that is one of location. I’m a bit nervous about you actually finding an abandoned house to film in. You are also going to be out in the woods, so be very careful not to just run around with a camera screaming. We have had a lot of cases of people doing just that and it does not look very original. We are a few weeks away from all the leaves falling off the trees, so that might be a problem with continuity. You will either need to film before or after the leaves fall of the trees”
The feedback we received from our teacher has really helped us to think about the location and the setting of our film. I also made me think more clearly about continuity and how much time i had to film.

After we began filming our trailer, we uploaded a short clip of the footage we had filmed so far in order to obtain audience feedback from it.
http://miguelpilgrima2media.blogspot.co.uk/2011/10/first-and-second-scenes-edited.html#comment-form
James Clark said:
I thought the initial footage was good, you could have improvded on editing the sound as you can hear the wind in the background. This detracts from the dialog in the clip. The last clip had an effective scene where you walked away from the camera.

The feedback from James helped me to notice the problems i had with the sound. The camera i was using to film (Nikon D5000) had a very small mono microphone and the wind was making the sound very loud and irritating. It distracted the viewer from the voices of the characters involved which was not a good thing. So what i did was is to mute the sound of the clips, and then record my voice separatly using an external microphone. This worked much better because you could not hear the wind whistling past the camera. Feedback like this has helped me and my group to improve our trailer.

When my trailer began to take shape, i decided to hold a screening for my class. I played the trailer twice to my class and then asked what they thought. They picked out some spelling mistakes, which I could then change easily. The audience like the way i faded in and out of scenes using the crossfade transition. I was then sure to use them throughout the trailer, as it clearly appealed to the audience. Again, the sound had a few problems. This time it wasn't the wind causing havoc, but it was the distance the microphone was to the actors. The microphone could not pick up the sound clearly when it was further away. So on the trailer the voices sounded very quiet. The audience suggested that i recorded the voices separately using an external microphone.
http://miguelpilgrima2media.blogspot.co.uk/2011/12/trailer-so-far.html#comment-form

As the finishing touches were being applied to my trailer, i uploaded it to facebook so that my friends could give me some feedback. The results i got back were honest and very helpful.


















Moving on to my magazine production, the feedback here was more essential to that of my trailer. It was also easier to obtain, as i could upload drafts of my magazine front cover more quickly than uploading clips from the trailer. I uploaded the magazine front cover to facebook, where i asked my friends to give me some honest feedback to help me improve the layout of the front cover. the feedback was very honest and it helped me to improve the look of the magazine.
http://miguelpilgrima2media.blogspot.co.uk/2012/02/magazine-4th-draft.html

Audience Feedback is an important part of the process of production for any producer or company. It helps them to finalize their idea to a finished product which will appeal to it's audience. I think that during my production, of the trailer, Poster and magazine cover, the audience feedback has also helped me to improve the products. However, i do think that i could have done better by using a wider range of ways to obtain my feedback. I could have printed out some simple questionnaires and handed them out to the class during my screening. My Film poster could have been improved a lot more i think if i had gotten some feedback from that too.




No comments:

Post a Comment