Scenes 3 and 4

Scene 3 – Alex, Molly, Jessica and Katy are walking through the forest. Medium camera shots tracking their legs are they walk.

Katy: so how is this place?

Alex: not far, just a couple more minutes.

Long shot of the abandoned house in the forest, with the 4 friends walking towards it on the right, medium long shot of the house, with Alex, Molly, Katy and Jessica standing in front of the house.

Close up shot of the 4 friends facing towards the house (the camera)

Alex: Come on, let’s go inside

Molly: Hmmm I don’t think so Alex, it looks dangerous

Alex: Well im going in, you coming or not?

Katy, Alex, Molly and Jessica start climbing through a broken window, extreme close ups of their hands on the window frames.

After going in, the camera slowly zooms in to the window and fades into black and into the next scene.

Scene 4

Inside the house, Alex and the girls are inside. Long shot of them through the window frame. House is trashed, rubbish everywhere and graffiti on the walls.

Girls are too scared so they wait outside

Katy: No way, im waiting outside

Katy climbs through the window back outside. Molly and Jessica follow her. Close up shot of them walking out.

Alex walks around the house and looks at the walls. He sees the names of them written on the walls in black ink. Over the shoulder view of alex with the writing in the background. Extreme close up of alex’s face and eyes.

The girls are waiting outside sitting down against the wall, talking and laughing. They then hear a scream from alex inside the house, The screen quickly goes black.

Film Distribution

Once a film has been produced, the next stage of the timeline is the distribution. Distribution means the selling of the finished product to the cinemas and film company's. Marketing is a big part of the distribution process because it involves the advertising of the finished film. Without advertising, there isn't going to be a big enough audience, which means the film will lose money.

Marketing


Printed Advertising - Poster Campaigns, Billboards, Bus stops, buses, Tube stations, Magazines

TV commercials - costs a lot of money

Cinema trailers

Youtube Trailers/ Official Movie website

ALL of the above are examples of above the line advertising. This means that they are the types of advertising which has to be paid for.

Below the line advertising is the opposite, it is a free form of advertising made possible by recent changes in technology.

The 'Share' function available on ALL Youtube videos

For example, the introduction of social networks in the recent years has had a huge impact on the distribution of films. Let's say someone watches a film trailer on youtube and they like it, so they decided to 'share' the video on their facebook profile, this then becomes available to everyone else. This way of advertising is free because the film producer does not need to pay, instead, the audience advertises the film through facebook. Another way social networking can advertise films for free is through facebook pages. Facebook pages can be created absolutely free and can help to advertise the film.

Stars being photographed by the media

Empire (Film magazine)

Film premiers can attract a lot of media coverage. A lot of media companies, especially those based in Films will often visit premiers and photograph the stars and the film makers. Magazine companies such as Empire will get photographers to travel to the premiers. This is free advertising for the film company because they are not paying for any of it, instead, the other media company are advertising the film in their magazines or tv shows.


The same goes with Film reviews in magazines and talk shows. There is a Symbiotic relationship between film magazines and the actual films themselves. This means that they both benefit the fact that the magazine covering the film, as the magazine needs material, and the film needs to advertise. Obviously if the film has a good review, readers will want to go and watch the film.

Word of mouth advertising

This sort of advertising is usually what gets around the quickest. It is simply advertising through people communicating. Simple people talking to each other about a recent film trailer they saw can lead to other people finding out about it. Someone who has seen a film trailer which they liked can recommend it to a friend. This send works like a chain letter and it gets around quickly.

Unique Selling Proposition
"Scariest Film of the year"
"Funniest Comedy since..."

First and Second scenes edited

We have filmed our first and seconds scenes. We have edited them together using Adobe Premier Pro and edited the colour to create a more professional look.

Scene 2 - A more detailed script..

Scene 2

Here is a more detailed script for the second scene of the film trailer.

1^st Shot

Establishing shot, Extreme Long shot with the forest in the background. Cloudy Day.  Pan up slowly. Shot length – 5 seconds.

2^nd Shot

Fade into shot of Alex sitting on his bag smoking a cigarette. Use Rule of thirds to create a more interesting shot. Shot length – 5 Seconds

3^rd Shot

Shot of Alex from behind with the girls in front walking towards him. Medium shot, blurred background then focuses on the girls.

Alex: where have you been? I’ve been waiting so long!

4^th Shot

Shot from the side view, The girls walk past Alex

Molly: come on, hurry up and finish that stupid thing.

5^th Shot

Close up of Alex taking one last puff from the cigarette. Close up of his hand flicking the cigarette .  

Close up of alex picking up his bag.

6^th Shot

Alex runs to catch up with the girls and  they walk into the forest. Medium long shot from behind. Fades into black screen. 

Our Filming Schedule

The filming schedule will help us to stay on track and make sure we don't overrun past our deadline. ALL filming must be completed by christmas. We hope to finish filming in a couple weeks time, then we have time to edit our film trailer, which should take about 1 week.

Monday 3rd October

• Check camera for battery and memory. 
• Get Katy to come to a location and film first scene. 
• Film first scene.
• Transfer clips onto laptop and edit them together.

Thursday 6th October

• Filming Scene 2 of the trailer. 
• Charge camera
• check equipment - tripod
• Go to location and set the scene. 
• Film the scene
• Drop of the clips onto computer.

Friday 21st October


 Filming scenes 3 - 6

• Charge camera and check memory
• Prepare equipment
• Meet my group and catch the bus to the location
• Prepare scene, props, costume
• Set camera
• Start Filming
• Finish Filming
• Upload clips to hard drive

Tuesday 22nd November

• Check camera battery
• Prepare equipment
• Prepare setting, scene.
• Find good spot to shoot from
• Film
• Upload clips to hard drive for editing.

Script for Scenes 1 to 4

I have finished the scripts for the scenes 1,2,3 and 4 in our trailer. obviously the scenes are very short because this is a trailer.

Scene 1 – Medium close up shot of Katy sitting down, smoking a cigarette. Then receives a text message. She picks up her phone to look at the text. Extreme Close up shot of the text and Katy replying to it. She presses 'send' and the frame stops there. The scary music starts and fades to black. 

Scene 2 – Friends approaching the forest. Establishing shot with forests in the background, Alex sitting on his bag smoking, in the middle of the shot. Then it fades into a medium shot of Alex:

Alex - ‘where have you been? I’ve waited ages!’

Next shot is Jessica, Katie and molly walking towards him, then as they walk past (without making eye – contact).

Molly – ‘come on, hurry up, and finish that fag.’

Close up shot of Alex taking one final drag and flicks it on to the floor, picks up his bag. There is an extreme long shot of Alex walking to catch up with the 3girls and them walking towards the forest. Fades into a black screen.

Scene 3 – Alex, Molly, Jessica and Katy are walking through the forest. Medium camera shots tracking their legs are they walk.

Katy: so how is this place?

Alex: not far, just a couple more minutes.

Long shot of the abandoned house in the forest, with the 4 friends walking towards it on the right, medium long shot of the house, with Alex, Molly, Katy and Jessica standing in front of the house.

Close up shot of the 4 friends facing towards the house (the camera)

Alex: Come on, let’s go inside

Molly: Hmmm I don’t think so Alex, it looks dangerous

Alex: Well im going in, you coming or not?

Katy, Alex, Molly and Jessica start climbing through a broken window, extreme close ups of their hands on the window frames.

After going in, the camera slowly zooms in to the window and fades into black and into the next scene.

Scene 4

Inside the house, Alex and the girls are inside. Long shot of them through the window frame. House is trashed, rubbish everywhere and graffiti on the walls.

Girls are too scared so they wait outside

Katy: No way, im waiting outside

Katy climbs through the window back outside. Molly and Jessica follow her. Close up shot of them walking out.

Alex walks around the house and looks at the walls. He sees the names of them written on the walls in black ink. Over the shoulder view of alex with the writing in the background. Extreme close up of alex’s face and eyes.

The girls are waiting outside sitting down against the wall, talking and laughing. They then hear a scream from alex inside the house, The screen quickly goes black.

The Theory of Trailers

What is a marketing campaign and why is it needed?
The marketing campaign plays a big role in advertising an upcoming film to it's target audiences. The companies who loan the film to cinemas to show for a period of time are called the distributors.

Film producers pay a Sales Agent to sell the film to a distributor, who then sells to a cinema. Its quite simple when you think about it. It is said that 25% of a film's total budget goes towards marketing, which is a huge amount when you think about it, given that the film is massively expensive to produce.
Before a trailer is made however, a test screening of the film is shown to an audience of mixed social, race and gender groups. These people watch the test screening and vote for which bits are best to pick out and go on the film trailer. Also, if the audience do not enjoy the film ending, they can give ideas how to change it, so the producer can then quickly film a new scene. The older scene is then put as an alternative ending inside the film's DVD package.

It is important for a trailer to show the genre of the film because the audience need to know if they are going to see the film depending on what genre they enjoy watching. Film trailers need to show evidence of genre which we, as the audience, can decode as we watch. Things like the film Title can give away the genre. Acting, Props, Music, Location and Script can also show the genre.

When is the film trailer produced, in terms of the production timeline?
Most trailers are produced at the same time as the film is being cut and edited.