Film Poster Research

Movie posters are a visual form of advertising films. They come in all sizes and advertise every genre of film. Up to the 1990's, Film Posters were illustrated, but now however, they have digitally created using high quality photographs of the main actors. Film Posters usualy have the same layout, they include a large piece of text, which is the title. This is usually large and bold. Posters also contain taglines, which state a short line either from the film, or about the film. the same images used in posters are also displayed on the DVD covers and other merchandise. This is usually the iconic photo of the film.

I will be looking at horror film poster, because that is the genre of my trailer. the first poster I will be looking at is Scream 4. It is a simple poster, with big bold letters and colours. The mask in the middle of the photo transforms into a sharp knife, which works well in the sense that the person wearing this mask is the one who murders the chaacters in the original film. The text at the top is the tag line, which reads 'New Decade, New Rules'. I think that this film poster works very well but for anyone who has not seen the trilogy before it will be dificult for them to understand the poster, especially the knife part of the photo.